Jess Bachman Lights Creative Strategy On Fire

The Andrew Faris Podcast · Aug 29, 2023 · 50m

What even IS a "creative strategy?"

Very often, it's nothing. That phrase is a nebulous synonym for "ads that someone hopes will sell products" at least as applied to Meta Ads.

But that's not Fire Team's Jess Bachman. As Jess says in this episode: he's a creative strategist, which means its incumbent on him to have an actual creative strategy.

So on this episode, inspired by a tweet of his about how his process for ad iterations regularly creates tangible results for him and his client, I asked him about that process.

He answered, and he did so with deeply helpful clarity and detail.

EPISODE…