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What Should Your ROAS Target Be?
Here's a conversation that everyone in DTC has had too many times:
Agency: "What's your ROAS target?" Brand: "Well, what's a good ROAS on Meta?"
That conversation is broken on both sides. Great agencies help brands determine that answer; great brands know it isn't as simple as that.
In this episode, I'm helping you answer this question the only way you really can: with a hard look at your unit economics and customer lifetime value.
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The skinny
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