Does AOV Actually Matter?

The Andrew Faris Podcast · Oct 3, 2023 · 24m

AOV is either the most overrated or underrated metric in ecommerce, depending on who you ask.

So I'm here to answer the question once and for all: does AOV even really matter?

It depends. Let me explain.

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EPISODE HIGHLIGHTS

[00:02:11] AOV is not necessarily as good as you think.

[00:03:58] Increasing AOV and conversion rate.

[00:08:00] Low AOV + large market.

[00:11:39] Slow purchase accumulation.

[00:14:41] Nonlinear trade-off between AOV and conversion rate…