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Care About Profit? Get Serious About Forecasting.
If you think forecasting is primarily about inventory planning, think again.
Taken seriously, forecasting forces you to stare your business's financials in the face so you can design your PNL for profit. That makes it a fundamental skill in operating an ecommerce brand.
In today's episode I make the case for forecasting as a key step in designing your PNL for profit, then planning, executing, and tracking towards that profit design.
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EPISODE HIGHLIGHTS
[00:00:51] Forecasting…
The skinny
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