The 6 Biggest Factors In Retention, In Order

The Andrew Faris Podcast · Jan 31, 2023 · 19m

Let's talk retention, but instead of pure methods and tactics, we're analyzing the "genetic" elements of high-retention brands and products.

I've got 6 of them, and I put them in order of most important to least important.

The good news? If these factors don't describe your brand or products particularly well, you're the one with the power to change them.

EPISODE HIGHLIGHTS

[2:17] The category of your product

[4:54] The customer & product experience

[8:28] Product subscriptions

[11:03] Sales & discounts

[12:42] New product

[14:40] Email & SMS

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