Shows / The Andrew Faris Podcast

The Andrew Faris Podcast
Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
Episodes
The Andrew Faris PodcastHow To Know If TikTok Shops Is Right For Your DTC Brand (w/ Jordan West)
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The Andrew Faris PodcastAre Our Jobs Meaningless? (With Alex Greifeld)
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai…
The Andrew Faris PodcastDefinitive Proof That Cost Caps Work At Scale (With Taylor Lagace)
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai…
The Andrew Faris PodcastHow I Turn 1 Idea Into 300 Ads
IMPORTANT NOTE: I put together a Notion Card with an updated version of the document I shared in this video, including links to examples of different creative…
The Andrew Faris PodcastThe Complete Guide To Driving More LTV In Your DTC Business
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai…
The Andrew Faris PodcastHow The Meta Ads Algorithm Really Works
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai…
The Andrew Faris PodcastThe Sneaky Simple Way To Build A $50M Ecommerce Business
SPONSORS Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af Recruit, onboard, and train incredible virtual…
The Andrew Faris PodcastHow To Design Your P&L For Profit
SPONSORS Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af Recruit, onboard, and train incredible virtual…
The Andrew Faris PodcastRabah Rahil Surveys The Evolving Landscape Of Ecommerce
Rabah Rahil is the CMO at FERMAT. Follow him on X at @rabahrahil. Create funnels the same way you create ads with FERMAT by visiting…
The Andrew Faris PodcastThe Surprising Creative Key For Making Creative That Scales
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai…
The Andrew Faris PodcastHow Cost Caps Will Perform At BFCM (And What To Do About It)
Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morestaffing.co/af. Create funnels the same way you create ads…
The Andrew Faris PodcastThe Best Guide To Ad Channel Diversification I've Ever Heard
Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at movesupplychain.com. Create…
The Andrew Faris PodcastExactly How To Use Humor To Build A More Profitable Brand
SPONSORS Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting…
The Andrew Faris PodcastAgency Vs In House: What Every Brand Needs To Know
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get…
The Andrew Faris PodcastHow Obvi's Ad Spend Doubled When Ash Went International
Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morestaffing.co/af. Create funnels the same way you create ads…
The Andrew Faris PodcastThis Is The AI Tool That Will Revolutionize Ecommerce (With Jacob Posel)
Jacob Posel is a Senior Software Engineer at Common Thread Collective. Follow him on X at @dtcjacob. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking…
The Andrew Faris PodcastI Made 3,500 Meta Ads In One Month. Here's What I Learned.
In the 30 days leading up to me recording this episode, my team made 2,358 still image ads and 1,063 video ads for my 5 clients. That's a level of output we've…
The Andrew Faris Podcast6 Ways You're Undervaluing Your Ad Spend
Think big tech companies are squeezing money from you while over-reporting results? You might be right sometimes. But you're probably wrong with Meta. If…
The Andrew Faris PodcastYour Media Buying Is A Way Bigger Problem Than You Think
I talk about media buying methodology and the importance of Cost Controls a lot. Some might even say "too much." But then, over and over and over again, I get…
The Andrew Faris PodcastMerchant Cash Advance Showdown: Bill D'Alessandro vs. Drew Fallon
So Shopify Capital (or someone else) offered you $250,000 in exchange for 17% of daily revenue for 90 days. The best part? You can get the money with just a…
The Andrew Faris PodcastYour Brand Is Too Boring. Lianna Can Help You Fix It.
If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my…
The Andrew Faris PodcastAre We Sure AI Can Make High Performing Ads?
AI is revolutionizing the way we make ads. Right? Yes. Definitely. But I'm sure I'm like many people in that, at least so far, the promise of AI for ad…
The Andrew Faris PodcastYour Ad Creative Is Too Expensive. And Also Too Cheap.
There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive. Good. That's how it should be. But not for…
The Andrew Faris PodcastAlex Greifeld Tells Me And Nasrin How To Grow A DTC Fashion Brand
EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the…
The Andrew Faris PodcastTo Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)
Sarah Levinger spends most of her time thinking about what people REALLY want. Then she makes ads that talk about that. Sarah is a Consumer Behavior…
The Andrew Faris PodcastHow To Unlock Scale In A Plateaued, Cost-Controlled Meta Ads Account
Here's one of the most common patterns I see for DTC brands: They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down…
The Andrew Faris PodcastTaylor Holiday Interrogates My Bad Business Decisions
Colab with The Ecommerce Playbook! Taylor and Andrew do our second Tim Ferris-inspired "Random Show." In this episode, we talk about: What the heck is Andrew's…
The Andrew Faris PodcastAMA #2: Meta Ads Creative Strategy
It's my second ever AMA! This time I'm talking about all things creative strategy for your Facebook Ads account. Want to make ads that sell products? Here's…
The Andrew Faris PodcastMehtab Bhogal Has 8 Actionable Ways To Juice DTC Profits RIGHT NOW
Mehtab Bhogal is obsessed with growing profitable DTC brands. His team at Karta Ventures own majority stakes in 2 ecommerce brands and minority positions in 8…
The Andrew Faris PodcastHow Original Grain Is Generating Huge Profits Apart From Meta Ads (With Nate Lagos)
Nate Lagos is one of my favorite thinkers in DTC. That's because he thinks as well or better than anyone I know about how to do "brand building" in a way that…
The Andrew Faris PodcastI Made A Major Change To My Media Buying Method
Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids? No. No. And no. But I've nonetheless made a significant change to my…
The Andrew Faris PodcastExactly How Supply Chain Executives From The Philippines Completely Changed This 8-Figure Brand
Gregg Carey felt overwhelmed by the number of things he had to do in his 7-figure ecommerce business. Anyone who has been in that phase knows the feeling…
The Andrew Faris PodcastShould This 8-Figure CEO Start A DTC HoldCo?
Riley Stricklin had a question for me. He had left his role as CEO of Lume Cube, a mid-8-figure DTC brand that he co-founded and I'd worked on briefly a number…
The Andrew Faris PodcastDon't "Test Everything"
"Every brand is different. Make sure to test what works for yours." That's some of the most common advice about how to run an ecommerce business and I think…
The Andrew Faris PodcastOpening The Books: Zollie
WHAT IS OPENING THE BOOKS? "Opening The Books" is my series of live-recorded coaching calls with brand operators who get my time for free in exchange for…
The Andrew Faris PodcastThe 3 Stages Of Facebook Ads Growth
Where do you need to focus your attention to grow your Meta spend? Is it in writing new angles? Increasing the volume of ads? Adding influencer content? Better…
The Andrew Faris PodcastThe Power Of Relentlessly Pursuing Profit
I'm amazed at how good some ecommerce businesses are. Not necessarily the ones you read about or see on social media. They may or may not be good businesses…
The Andrew Faris PodcastYou Send Too Much SMS & Not Enough Email (With Joel Biery)
Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery. Joel is the founder of…
The Andrew Faris PodcastThe Financial Roadmap For DTC Success (With Drew Fallon)
Drew Fallon knows what financial mistakes you're making in your DTC business. And he wants you to stop. From being the CFO & COO of Mad Rabbit Tattoo to…
The Andrew Faris PodcastSeasonality Is Way More Important For Your Revenue Than You Realize
Everything is going great for a business: your ads are working, scale is happening, and you're seeing huge revenue growth for both new and returning customers…
The Andrew Faris PodcastNasrin's Apparel Brand Is Growing Fast & Profitably
Almost exactly a year ago, Nasrin Jafari recorded my first ever Opening The Books podcast episode. A few months after that, she hired me and my team as her…
The Andrew Faris PodcastThe 5 Categories Of DTC Businesses (And Why It Matters)
What's your brand's pathway to profitable growth? Well, that depends: what type of brand do you have? If you understand the answer to that question, you can…
The Andrew Faris PodcastThe Power Of The Marketing Calendar For Driving Growth
If you want your DTC brand to grow profitably, it can't JUST be about steadily improving your ads, emails, etc. That's great, but there is a more effective way…
The Andrew Faris PodcastTaylor Holiday Says You MUST Grow Your Business
It's a pod colab! Today on the show, The Ecommerce Playbook and The Andrew Faris Podcast join forces for a longer, wider-ranging, in-person conversation with…
The Andrew Faris PodcastOpening The Books: PrettyBoy
IMPORTANT NOTE Get every resource mentioned in this episode emailed to you for free by visiting www.ajfgrowth.com/prettyboy EPISODE SUMMARY Ben and Kevin are…
The Andrew Faris PodcastWhich Product Should You Advertise Next?
It's not just about sales velocity. What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money…
The Andrew Faris PodcastWhat Every Great DTC Operator Has In Common
Countless ecommerce operators complain about getting taken for a ride by agencies, freelancers, and software companies. In this episode I explain the most…
The Andrew Faris PodcastJack Rubin's $50M Playbook? Extreme Focus.
I've already had Jack Rubin on once before, and that's for a simple reason: he's one of the most impressive DTC operators I've been around, building one of the…
The Andrew Faris PodcastUgly Ads Work. Trust Barry Hott (And Me).
"Make Ugly Ads." It's on his hat. It's on his mic. It's on his wall. Barry Hott isn't afraid to tell you as many times as you need to be told, and it's for a…
The Andrew Faris PodcastCreative Testing Campaigns May Be The Biggest Cost Center In Your Business
"Test creative until you have statistically significant results, then scale the winners based on that." That seems like good advice on first glance. How can…
The Andrew Faris PodcastOpening The Books: Beardbrand
You probably know Beardbrand and its founder, Eric Bandholz. Beardbrand rose to prominence in the ecommerce landscape as they built a YouTube channel with over…
The Andrew Faris PodcastTake A Full Day Completely Off Every Week
We're taking a break from the tactical, but this episode is no less practical. Taking a full day completely off of work every week has been one of the most…
The Andrew Faris PodcastCody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands
My last episode with Jones Road Beauty CMO & CRO Cody Plofker is the most popular episode in my podcast's history. Which meant it was time to bring him back…
The Andrew Faris PodcastHow Changing Your Offer Can Overhaul Your Ad Performance
I've always said that the offer is the foremost driver of performance in direct response advertising. But I haven't always aligned my actions with that…
The Andrew Faris PodcastBriefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)
A few weeks ago I told you that longform explainer ads are the best performing ads I run in an episode where I went through an overview of the concept and…
The Andrew Faris PodcastLet's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara)
One of the most common pieces of advice I give ecommerce operators is to hunt for savings in their supply chain so that their unit economics can better. Supply…
The Andrew Faris PodcastYour Winning Ads Cost $0 And You Already Made Them
What if you could be running ads that pushed your spend up 50% at your target metrics–and they cost you nothing to create? And also, you already made them? If…
The Andrew Faris PodcastKirk Williams' DTC Google Ads Strategy Actually Works
The first place you should spend your ad dollars as a DTC brand is Meta. The second is Google. Most people would agree with this comment, but they also see the…
The Andrew Faris PodcastHow To Sell Your Business For Maximum Value (With Fan Bi)
Fan Bi sees 10 different ecommerce businesses every week and has seen ~1,000 in the last year. That's because Fan's job is to buy DTC brands for The Hedgehog…
The Andrew Faris PodcastThe Best Performing Meta Ads I Run
I'm a huge believer in creative diversity. I've devoted at least one episode to the idea that brands who truly maximize Meta Ads do so by building out the…