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Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)
A few weeks ago I told you that longform explainer ads are the best performing ads I run in an episode where I went through an overview of the concept and structure of the ads.
But then I thought: "Wait, why don't I just record myself actually writing one of these instead?"
So I got together with my good friend Dave Rekuc, President & COO at Bambu Earth, and we briefed out a longform explainer ad from start to finish to prep for an upcoming shoot of his.
The result is a (long) episode in which we document the entire process of thinking through what makes customers love Bambu Earth and how to…
The skinny
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