Latest / The Andrew Faris Podcast
Cody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands
My last episode with Jones Road Beauty CMO & CRO Cody Plofker is the most popular episode in my podcast's history. Which meant it was time to bring him back.
This is a wide-ranging episode in which Cody and I talk about how to think about Contribution Margin as a dollar amount (instead of just efficiency metrics like MER or aMER), how to forecast a DTC brand effectively, and how to use the concept of a "unique mechanism" in your DTC ad messaging.
EPISODE HIGHLIGHTS
[00:52] Cody's switch to bid caps.
[03:39] Joining Slack groups for support.
[07:12] Removing the pacing mechanism.
[08:52]…
The skinny
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