Ugly Ads Work. Trust Barry Hott (And Me).

The Andrew Faris Podcast · Mar 5, 2024 · 53m

"Make Ugly Ads."

It's on his hat. It's on his mic. It's on his wall.

Barry Hott isn't afraid to tell you as many times as you need to be told, and it's for a simple reason: he's right. Ugly ads work.

Barry has a lot of years in the ecommerce/DTC/paid social/growth marketing space, and I brought him on this episode ostensibly to discuss the how and why of ugly ads. But for two guys who just love talking shop it was impossible to keep ourselves from delving into all kinds of growth strategy and media buying specifics.

Strap in: Barry brought the energy and this is a fun one. Enjoy it, then go…