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Opening The Books: PrettyBoy
IMPORTANT NOTE
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EPISODE SUMMARY
Ben and Kevin are best friends, partners, and the founders of PrettyBoy—a men's personal care brand whose first product is a moisturizer that helped Kevin clear up serious skin issues on his face that started when he was in college, playing football at Ohio State.
They launched with big dreams, but also with ads that were losing them money and an untenable supply chain due to the huge lead time they needed on every order. Classic startup problems.
But in…
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