The Best Performing Meta Ads I Run

The Andrew Faris Podcast · Dec 21, 2023 · 36m

I'm a huge believer in creative diversity. I've devoted at least one episode to the idea that brands who truly maximize Meta Ads do so by building out the operational processes required to generate creative across a wide range of formats.

And yet:

There is one type of ad that I see that most consistently outperforms the rest of the account. That ad type is the "longform explainer," and if there's one creative strategy that's core to the AJF Growth Meta Ads playbook, it's this.

Today on the show, I unpack what that ad format is and tell you why I think it works so well.

EPISODE HIGHLIGHTS…