Opening The Books: Beardbrand

The Andrew Faris Podcast · Feb 16, 2024 · 2h 35m

You probably know Beardbrand and its founder, Eric Bandholz.

Beardbrand rose to prominence in the ecommerce landscape as they built a YouTube channel with over a million subscribers, thereby powering their customer acquisition with basically zero investment in paid marketing channels.

But as the impact of their organic efforts began to fade in 2022 and into 2023, Bandholz and his team decided that they needed to crack the code on Meta Ads. The problem? This channel had never been successful for them before.

So when Bandholz reached out to me to see if I could be any help as they handed the…