Latest / The Andrew Faris Podcast
You Send Too Much SMS & Not Enough Email (With Joel Biery)
Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery.
Joel is the founder of KapturBox, an email & SMS agency with whom I've worked on shared clients. So I've seen the quality of his work and can vouch for him: he knows what he's talking about.
On today's episode, we talk about how to use owned channels to drive bigger moments on your marketing calendar and why you're probably not sending enough email but too much SMS.
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The skinny
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