Aaron Orendorff Is Saving Customers From Hell

The Andrew Faris Podcast · Mar 7, 2023 · 58m

Aaron Orendorff is the best B2B marketer I know, and it's not just because he's an elite writer (with a byline in the New York Times to show for it). It's also because he has a clear framework for what he's trying to accomplish in his messaging. That framework? Keeping customers from hell and taking them to heaven. He's thought about it in his posts as a marketing lead at Shopify Plus, Common Thread Collective, and now as the Head of Marketing at ReCart.

In this wide-ranging conversation, Aaron and Andrew catch up about what they're seeing across the current world of ecommerce, how to…