Latest / The Andrew Faris Podcast
You Don't Need An Attribution Tool
Are you SURE you need that attribution tool you're paying for?
I'm not. The closer I've looked at the performance of the brands that I work with, the more convinced I have become that third party attribution tools don't provide incremental insights at best and are overtly misleading at worst.
Today on the show I make the case that you should carefully evaluate whether or not your attribution tool is actually providing you any value–and I'll tell you exactly how I do that with my clients.
EPISODE HIGHLIGHTS
[2:22] What is an attribution tool?
[4:33] Functions of attribution tools.
[6:03] Rise…
The skinny
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