Ju Rhyu Had A $630MM Exit. Is She Happy Now?

The Andrew Faris Podcast · Dec 12, 2023 · 43m

It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M.

So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and whether or not all that money actually made her happy.

EPISODE HIGHLIGHTS

[00:02:03] Acne care brand and product.

[00:03:18] Launching on Amazon.

[00:08:30] What made Hero successful?

[00:09:38] Focusing on profitable channels.

[00:13:40] Prioritizing retail over DTC.

[00:16:29] Acquisition and role…