Latest / The Andrew Faris Podcast
The Definitive Case For Cost Controls On Meta (In 6 Arguments)
You should be buying your Meta Ads with Cost Controls.
I've believed that for awhile now, but in the last six months my conviction on this point has solidified to where I now believe advertisers are costing themselves huge amounts of money in both efficiency AND scale when they refuse to implement this incredible tool.
In today's episode I'm explaining that belief with 6 arguments aimed at convincing you to see the light of Bid Caps, Cost Caps/Cost Per Result Goal, and Minimum ROAS bidding.
EPISODE HIGHLIGHTS
[01:19]What are cost controls?
[03:58] Argument 1: Cost Controls make obvious…
The skinny
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