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Cody Plofker Goes DEEP On Meta Media Buying
When Cody Plofker and I finished recording this episode, I told him, "That was basically Meta Media Buying 401." And that's exactly what I loved about this episode.
Cody is the CMO at Jones Road Beauty, a beauty brand quickly approaching nine figures in revenue, all of it DTC including three brick-and-mortar locations of its own.
So on this episode, Cody and I didn't hold back. If you're new to media buying, listen to this episode and jot down your questions as you go. If you're more experienced, the goal is for the level of detail to help drive you to more precision in your business.
EPISODE…
The skinny
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