7 Reasons Your Bid Caps Aren't Spending

The Andrew Faris Podcast · Jul 11, 2023 · 27m

It's one of the most common questions I get:

"I love the idea of Bid Caps, but every time I try to use them, they just don't spend as much as I want them to. How come?"

There are a lot of potential answers, and today on the show, I've got 7 of them for you.

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EPISODE HIGHLIGHTS

[00:02:40] Bid caps are spending just not as much as you'd want.

[00:05:37] Your perfomance isnt good enough.

[00:08:05] Bid caps set too low.

[00:12:10] Optimization & attribution settings wrong…