Shows / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling…
Episodes
The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion PricingHow a Single Premium Price Makes a Bundle Feel Like a Steal
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a well-placed premium price on one item can transform the perceived value of an…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy Effect in Subscription Pricing
Why do so many subscription services look the same on the outside but feel different on the inside? This episode unpacks the decoy effect: how adding a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Premium Price Makes Your Bundle Feel Like a Deal
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how anchoring a premium price on a single item can make an entire bundle feel like a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Trial Anchors Your Perceived Value
In this episode of The Pricing Marketing Podcast, Lucas and Luna unpack the psychology of the free trial—not as a lead magnet, but as a price anchor. They…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Point Sets Your Entire Budget
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single price point can anchor your entire budget—from everyday purchases to…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Premium Price Makes Your Whole Menu Sell Better
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single premium price can anchor your entire menu and make other options feel…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single High-Priced Bundle Makes Your Main Offer Feel Like a Deal
In this episode of The Pricing Marketing Podcast, Lucas and Luna dig into a clever pricing tactic that flips the classic decoy effect on its head: the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Hourly Rate Anchors Your Entire Invoice
In this episode, Lucas and Luna explore how the first number a freelancer or agency puts on an invoice — the hourly rate — anchors everything that follows…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Why the First Price You See Sets Your Budget
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single high-priced item can anchor your entire spending decision. They dissect…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Subscription Tiers Hide a High Anchor Price
In this episode, Lucas and Luna dig into the pricing strategy behind subscription tiers, using a real example from a popular meal-kit service. They reveal how…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Premium Price Makes Your Subscription Feel Worth It
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the psychology behind tiered subscription pricing, focusing on how a strategically…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Anchor Price Makes Your Subscription Feel Worth It
In this episode of The Pricing Marketing Podcast, Lucas and Luna dive into the psychology of subscription pricing, focusing on how a strategically placed…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Premium Price Makes Your Whole Menu Sell Better
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single premium-priced item can transform the entire menu. They use the classic…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Premium Price Makes Your Whole Menu Sell Better
What if the most expensive item on your menu wasn't there to sell itself, but to make everything else look like a bargain? In this episode, Lucas and Luna…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Why the First Price You See Controls What You Pay
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how the first price a customer sees acts as an anchor that shapes their entire…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Point Anchors Your Entire First Order
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore a counterintuitive pricing strategy: using a single, deliberately high price point to…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Decoy Price Changes What You Pick
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the decoy effect: how adding a strategically priced third option can shift customers…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single High Price Makes a Lower One Feel Like a Steal
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the decoy effect — the phenomenon where adding a strategically priced third option…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $2,000 Mattress Makes a $600 Bed a Steal
Ever wonder why a luxury mattress with a sky-high price tag actually helps sell the cheaper model next to it? In this episode of The Pricing Marketing Podcast…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Priced Option Shapes Your Choices
When software companies offer three pricing tiers, the middle option usually wins. But what happens when a company removes the anchor and offers only two…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How the Rule of 100 Changes Your Perception of Discounts
In this episode, Lucas and Luna unpack the Rule of 100, a pricing principle that dictates whether a discount should be framed in dollars or percentages. Using…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Anchor Price Shapes Your Entire Basket
In episode 147 of The Pricing Marketing Podcast, Lucas and Luna explore how one anchor price can shape the entire basket a customer builds. They dig into a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Median Price Anchors Your Perceived Fairness
Why do we think a $4 coffee is fair but a $6 one feels like a rip-off? In this episode, Lucas and Luna explore the concept of 'median price…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single High Price Makes Every Other Option Feel Safe
Ever notice how a $4,000 bottle of wine on a restaurant menu makes the $200 bottle look reasonable? This episode of The Pricing Marketing Podcast digs into the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Plan Anchors What Users Pay
Most pricing strategy focuses on the moment of purchase, but the anchor that shapes what users pay often sits at the very bottom of the plan list: the free…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $200 Wine Glass Made a $40 One Feel Cheap
In this episode, Lucas and Luna explore the psychology of the 'anchor within the anchor'—how premium decoys inside a product line can make mid-tier…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Point Made a $400 Blender Feel Like a Deal
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the psychology of price anchoring through a surprising case: a mid-range blender brand…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Crossed-Out Price Boosts Your Purchase Decision
Episode 141 of The Pricing Marketing Podcast dives into one of the most common yet powerful price anchors: the crossed-out 'was' price. Lucas and…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Rule of 100 in Pricing Discounts
In this episode, Lucas and Luna unpack the Rule of 100 — the psychological threshold that determines whether consumers respond better to percentage or dollar…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Starting At Price Anchors Your Add-On Spending
Episode 139 of The Pricing Marketing Podcast digs into the psychology behind 'starting at' prices. Lucas and Luna explore how a base price—like the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How JCPenney Removed Its Price Anchor and Lost Customers
In 2012, JCPenney's new CEO Ron Johnson abolished sales and coupons in favor of 'fair and square' everyday low pricing. The result: a 25% sales…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How MSRP Anchors Your Perception of a Deal
In episode 137 of The Pricing Marketing Podcast, Lucas and Luna unpack the psychology behind manufacturer's suggested retail prices. Using real-world…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Precise Pricing Changes What We Buy
Episode 136 of The Pricing Marketing Podcast dives into the left-digit effect and why $3.99 feels so much cheaper than $4.00. Lucas and Luna explore the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Free Shipping Thresholds Anchor Your Spending
When you add a cheap item to your cart just to unlock free shipping, you are falling for a deliberate price anchor. In this episode, Lucas and Luna break down…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Bundling Anchors the Value of Every Product
In this episode, Lucas and Luna explore how product bundles don't just increase sales—they reshape the perceived value of each individual item. Using…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Price Anchor Lifts Charity Donations
Lucas and Luna explore how a single suggested donation amount can drastically change what people give. Using the case of a nonprofit that raised average gifts…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Tier Anchors Your Premium Pricing
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how the freemium model uses a free version as a pricing anchor to make premium tiers…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How The Economist's Three-Tier Pricing Made the Middle Option Most Popular
In this episode, Lucas and Luna explore the famous Economist subscription experiment that used a three-tier pricing structure to steer customers toward the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $12 Coffee Anchors Your Entire Meal Budget
Episode 130 of The Pricing Marketing Podcast with Fexingo. Lucas and Luna explore how a single premium-priced item—a $12 pour-over coffee at a neighborhood…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Car Dealer Anchored the Price of a $50000 SUV with a $50 Oil Change
Lucas and Luna dig into a specific pricing tactic car dealerships have used for decades: the service lane anchor. The episode centers on a real case where a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Decoy Pricing Tripled Sales on a Single Menu
In this episode of The Pricing Marketing Podcast, Lucas and Luna dissect a famous decoy pricing experiment that tripled sales on a single restaurant menu. They…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Product Line
In this episode, Lucas and Luna explore the decoy effect in pricing through the lens of a specific case study: how a small software company, Basecamp, used a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy That Makes You Switch Phone Plans
Why do phone carriers always seem to offer a plan you'd never pick? It's a decoy, and it's designed to steer you toward their most profitable…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Decoy Pricing Made a Popcorn Sale Go Viral
In this episode, Lucas and Luna dissect the viral popcorn pricing experiment that became a textbook case for decoy pricing. They trace the story from a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy Effect Apple Used in the Vision Pro Launch
In this episode, Lucas and Luna unpack the decoy effect using Apple's Vision Pro pricing as a case study. When Apple launched the Vision Pro at $3,499 and…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Subscriptions Changed the Price of Razors
Dollar Shave Club didn't just disrupt the razor market — it rewired how consumers perceive the price of a blade. Before DSC, the average cartridge cost…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Product Line
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single price anchor can reshape your entire product line. They dive into the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Plus Shipping Offer Anchors Your Perception of Value
On today's episode, Lucas and Luna explore the psychological mechanism behind the 'free plus shipping' pricing model — where a product is…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Price Anchoring Created a $200 Vitamin
Lucas and Luna examine how a single nutritional supplement company used extreme price anchoring to sell a premium vitamin for $200 a bottle. They break down…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Decoy Pricing Makes You Pick the More Expensive Option
In episode 119 of The Pricing Marketing Podcast, Lucas and Luna unpack the decoy effect — a pricing tactic that makes one option look so good you forget it was…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Product Line
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single price can anchor an entire product line, using the example of a luxury…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchor Reshapes Your Entire Product Line
In this episode of The Pricing Marketing Podcast, Lucas and Luna dive into the psychological power of price anchoring within a product line. Using a real-world…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Product Launch
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single price can anchor your entire product launch strategy, using the example…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Number Sets Your Price Ceiling
Lucas and Luna explore the concept of a 'price ceiling anchor'—the highest price a buyer is willing to pay, and how sellers can influence it. Using…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire App Subscription
On this episode of The Pricing Marketing Podcast, Lucas and Luna dive into the behavioral economics behind price anchoring in mobile app subscriptions. They…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Product Launch
In this episode of The Pricing Marketing Podcast, Lucas and Luna dissect how Apple's launch of the Vision Pro at $3,499 created a powerful price anchor…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Your Brain Defaults to the First Price You See
Episode 112 of The Pricing Marketing Podcast unpacks the anchoring effect — and why the first price a customer sees can warp every subsequent price comparison…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Trial Anchors Your Subscription Decision
In this episode, Lucas and Luna unpack the psychology of the free trial — not as a marketing gimmick, but as a price anchor. How does a zero-dollar price point…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Makes You Buy More
Episode 110 of The Pricing Marketing Podcast. Lucas and Luna unpack the 'unit bias' pricing trap — how presenting a price per item versus per bundle…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchor Reshapes Your Entire Product Line
In this episode of The Pricing Marketing Podcast, Lucas and Luna dive into a counterintuitive pricing strategy: deliberately setting a price anchor that seems…