Shows / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling…
Episodes
The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion PricingHow a Single Number Anchors Your Entire Pricing Strategy
In Episode 108 of the Pricing Marketing Podcast, Lucas and Luna explore how the first price a customer sees—the anchor—shapes every subsequent evaluation. They…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Number Anchors Your Entire Product Launch
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single launch price can anchor customer expectations for years. Using the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchor Reshapes Your Entire Product Line
In this episode, Lucas and Luna explore how a single price anchor can cascade through an entire product line, reshaping customer perception and driving…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Product Tiers Create a Natural Price Anchor
Episode 105 of The Pricing Marketing Podcast explores how multi-tier product offerings create a price anchor that's more persuasive than any single…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Unit Economics Breaks Your Bundle Strategy
Lucas and Luna deconstruct why bundling fails when you ignore unit margins. Using Adobe's real-world unbundling in late 2025 as the case, they walk…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Price Anchoring Makes You Pick the Most Expensive Wine
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the psychology behind wine list pricing — specifically how restaurants use a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Price Tier Makes You Pick the Middle Option
Ever notice how a three-tier pricing menu almost always pushes you toward the middle option? It's not an accident — it's the decoy effect, and…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Multiple Anchors Compete in Your Mind
In this episode, Lucas and Luna explore the phenomenon of competing anchors — when two or more price signals pull us in different directions. Using the example…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Price Anchor Changes Your Negotiation Power
In episode 100 of The Pricing Marketing Podcast, Lucas and Luna explore how a simple anchor—a number you mention first—can shift an entire negotiation. They…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Negotiation
In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna explore how a single price anchor can shape an entire negotiation. They break…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Price Decoy Makes the Middle Option Look Irresistible
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the decoy effect in pricing — the psychology that makes a strategically placed third…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Decoy Price Changes Your Entire Choice
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the power of the decoy effect in pricing strategy. Using the classic example of a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Subscription Fatigue Creates Pricing Opportunity
Lucas and Luna explore how the rise of subscription fatigue across consumer industries is opening a new pricing angle: unbundling. They examine the case of a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Trial Anchors Your Subscription Decision
In this episode of The Pricing Marketing Podcast, Lucas and Luna dissect how the humble free trial works as a powerful price anchor in subscription businesses…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Subscription Budget
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single price point can anchor your entire subscription budget, using the example…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Amazon Anchored Your Willingness to Pay for Shipping
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how Amazon's free shipping threshold anchors consumer willingness to pay. They…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Number Anchors Your Entire Negotiation
In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna explore how the first number mentioned in a negotiation—whether it's a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Social Norms Anchor Your Willingness to Pay
Lucas and Luna explore how social norms act as powerful pricing anchors, shaping what we're willing to pay for everything from coffee to concert tickets…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Negotiation
Episode 90 of The Pricing Marketing Podcast goes inside a used-car negotiation to show how the first number a seller quotes — called the anchor price —…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Subscription Anchor Locks You Into a Bundle
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how subscription bundling uses price anchoring to lock customers into recurring…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Nine-Ending Prices Shift Your Perception of Value
Have you ever wondered why so many prices end in 9? In this episode, Lucas and Luna dive into the psychology of nine-ending pricing — why $19.99 feels…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Number Rewrites Your Entire Budget
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single anchor number rewrites your entire budget — not just for one purchase…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Dollar Price Anchors Your Next Purchase
In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna explore how even a single dollar can act as a powerful price anchor. Using the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How the First Number You See Anchors Every Decision
In this episode, Lucas and Luna explore the phenomenon of arbitrary anchor pricing—how the very first number a customer sees, even if irrelevant, sets their…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Subscription Budget
In this episode, Lucas and Luna explore how a single price — the one you see first — can anchor your willingness to pay across an entire category of…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchor Reshapes Your Entire Budget
Episode 83 of the Pricing Marketing Podcast with Fexingo digs into the power of the very first price you see — the anchor that silently reshapes every budget…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchor Reshapes Your Entire Budget
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single price anchor — like a $4,999 sofa or a $199 wine — can reshape your…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Number on a Menu Changes What You Order
Episode 81 of The Pricing Marketing Podcast with Fexingo explores the powerful effect of 'price anchoring through menu design' — how a single number…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Time Anchor Makes You Pay More for Speed
In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna explore the powerful pricing tactic known as 'time anchoring' — how a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How the First Price You See Changes Every Decision
On this episode of The Pricing Marketing Podcast, Lucas and Luna explore the psychology of price anchoring — how the very first price a customer encounters…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Reference Price Anchors Your Entire Grocery Bill
Lucas and Luna explore how grocery stores use a single 'reference price'—like $5.99 for a gallon of milk—to anchor everything else you buy. They…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Ten-Dollar Minimum Anchors Your Entire Order
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the subtle yet powerful effect of minimum purchase requirements—specifically the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 1000 Dollar Decoy Makes a 200 Dollar Subscription Seem Cheap
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a high-priced decoy option can make a mid-tier subscription feel like a bargain…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Subscription Anchor Locks You Into a Bundle
In Episode 75 of The Pricing Marketing Podcast, Lucas and Luna explore the psychology of the subscription anchor — how a single recurring price can frame an…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Trial Anchors Willingness to Pay for Software
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a free trial doesn't just let you test a product—it anchors your willingness…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Charitable Donation Anchors Your Willingness to Pay
Lucas and Luna explore how a single charitable donation can reset what customers consider a fair price. Using the real-world example of Newman's Own —…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Why Your Car Lease Price Anchors a Better Deal
In this episode, Lucas and Luna explore how car dealerships use the monthly lease payment as a powerful price anchor to shift your focus away from the total…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 40 Dollar Wine Anchors a 10 Dollar Bottle
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how grocery stores use a single high-priced bottle of wine to anchor shoppers into…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 1000 Dollar Decoy Sells a 300 Dollar Watch
In this episode of The Pricing Marketing Podcast, Lucas and Luna unpack the decoy pricing strategy behind a real-world watch brand launch. They dissect how a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Premium Brand Anchor Makes a Mid-Range Product Seem Affordable
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a premium brand anchor makes a mid-range product feel like a bargain. Using the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 300 Dollar Anchor Makes You Buy a 100 Dollar SaaS
Lucas and Luna unpack the 'vanity anchor' — a high-priced tier that exists solely to make the middle option feel reasonable. Using examples from a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy That Costs You More Than You Think
Episode 67 of the Pricing Marketing Podcast with Fexingo. Lucas and Luna dissect the 'compromise effect' — the pricing trick that makes you pick a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Returns Policy Anchors More Purchases
In this episode of the Pricing Marketing Podcast, Lucas and Luna explore how free returns act as a powerful price anchor, encouraging customers to buy more and…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Decoy Pricing Pushes You to the Expensive Option
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the decoy effect — a pricing strategy where a deliberately unattractive third option…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 200-Dollar Anchor Sells a 50-Dollar Product
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a high-priced decoy, or super-premium anchor, can make a mid-tier product seem…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Three-Tier Menu Pushes You to the Middle Option
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the decoy effect through the lens of a classic three-tier pricing menu. Using The…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Freemium Feature Anchors Your Upgrade Decision
Lucas and Luna explore how the 'freemium' model uses a free basic feature as an anchor to drive upgrades. Using Spotify's free tier as a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Subscription Anchor Locks You Into a Bundle
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how companies use a single high-priced subscription tier to anchor your perception of…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single High-End Menu Item Anchors Your Entire Restaurant Bill
Episode 60 of The Pricing Marketing Podcast with Fexingo. Lucas and Luna explore how restaurants use a single high-priced item — like a $1000 truffle burger or…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Private Jet Charter Anchors a 1000 Dollar Hotel Package
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how luxury travel companies use extreme price anchoring to make mid-tier packages seem…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 500 Dollar Hotel Suite Anchors a 200 Dollar Room Upgrade
Episode 58 of The Pricing Marketing Podcast unpacks a classic hospitality pricing play: why a hotel deliberately shows you a $500 suite you will never book…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 5-Dollar Digital Tip Anchors a 50-Dollar Subscription
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how digital tipping — a small, voluntary 5-dollar payment — acts as a psychological…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 5-Dollar Shipping Fee Anchors Free Returns
Episode 56 of The Pricing Marketing Podcast with Fexingo explores how a seemingly small $5 shipping fee can anchor consumers into perceiving free returns as a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 199-Dollar TV Anchor Makes You Buy the 700-Dollar Model
Why do retailers always place a massive, expensive TV right next to the mid-range model you actually end up buying? This episode unpacks the 'decoy…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 3-Dollar Fee Anchors a 30-Dollar Monthly Plan
Lucas and Luna crack open the psychology of payment friction. Why do services like Patreon, Substack, and SaaS platforms bury a processing fee on the $3 tier…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 25 Percent Coupon Anchors Your Next Purchase
Lucas and Luna unpack a specific pricing tactic: the 25% off coupon that doesn't just discount—it anchors. Using a real-world example from a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 5-Dollar Minimum Anchors a 50-Dollar Donation
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a tiny minimum donation — just $5 — acts as a psychological anchor that makes a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 19 Dollar Pasta Maker Anchors a 300 Dollar Kitchen Tool
Episode 51 of The Pricing Marketing Podcast dives into the decoy effect where a seemingly overpriced low-end product pushes you to a pricier mid-tier option…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 30-Day Free Trial Anchors a 200-Dollar Annual Plan
Lucas and Luna explore the psychology behind the 'free trial' as a price anchor. Using a real-world case from a fitness app called FitFlow, they…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $1000 Laptop Anchor Makes You Buy a $600 Model
In this episode of the Pricing Marketing Podcast, Lucas and Luna explore how Microsoft uses a premium Surface Laptop Studio priced at $2,000 to anchor…