Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Product Tiers Create a Natural Price Anchor
Episode 105 of The Pricing Marketing Podcast explores how multi-tier product offerings create a price anchor that's more persuasive than any single number. Lucas and Luna break down the case of a mid-market software company that shifted from a single $49/month plan to a three-tier structure — Basic ($29), Pro ($79), and Enterprise (custom). They explain why the middle tier became the top seller by volume and why the custom Enterprise price made Pro feel like a deal. The episode also touches on why decoy pricing works best when the tiers reflect genuine feature differences, not arbitrary…
The skinny
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