Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Subscription Fatigue Creates Pricing Opportunity
Lucas and Luna explore how the rise of subscription fatigue across consumer industries is opening a new pricing angle: unbundling. They examine the case of a major meal-kit company that pivoted from a rigid subscription model to a 'flexible credit' system in early 2026, and what happened to retention and average revenue per user. They discuss the psychology of ownership vs access, how brands like Adobe and Peloton are experimenting with hybrid models, and why the backlash against autopay might actually benefit premium brands. Specific numbers: Meal-kit company saw a 22% drop in…
The skinny
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