Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 199-Dollar TV Anchor Makes You Buy the 700-Dollar Model
Why do retailers always place a massive, expensive TV right next to the mid-range model you actually end up buying? This episode unpacks the 'decoy effect' in consumer electronics retail, using the specific example of a $199 32-inch TV and a $700 55-inch 4K set. Lucas and Luna explore how that cheap option isn't meant to sell — it's meant to make the $700 model feel reasonable. They walk through actual pricing psychology research, how Best Buy and other retailers use tiered displays, and why a decoy doesn't always work. By the end, you'll never look at a…
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