Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Number on a Menu Changes What You Order
Episode 81 of The Pricing Marketing Podcast with Fexingo explores the powerful effect of 'price anchoring through menu design' — how a single number printed next to a dish can shift what customers order, even if that dish is rarely chosen. Lucas and Luna break down the classic study from the Journal of Gastronomy and a real-world experiment at a New York bistro where a $200 cheeseburger (never ordered) boosted burger sales by 22 percent. They discuss why the anchor doesn't need to be purchased to work, how this applies beyond food to SaaS pricing tiers and car dealership window…
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