Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 300 Dollar Anchor Makes You Buy a 100 Dollar SaaS
Lucas and Luna unpack the 'vanity anchor' — a high-priced tier that exists solely to make the middle option feel reasonable. Using examples from a real SaaS company's pricing page and a classic restaurant menu, they show how listing a $300 'enterprise' tier, even if nobody buys it, can boost conversions on the $100 'pro' plan by over 30 percent. They also reveal why decoy pricing often backfires when the decoy is too obvious, and how Apple's iPhone lineup uses a similar anchor to drive upgrades. Practical takeaways for any business setting tiered…
The skinny
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