Shows / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling…
Episodes
The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion PricingHow a 50-Cent Fee Anchors a 10-Dollar Subscription
Lucas and Luna explore a pricing tactic many overlook: the small add-on fee that makes a larger subscription look like a bargain. They dissect how companies…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 30-Dollar Gym Membership Anchors the 100-Dollar Personal Training
In this episode of The Pricing Marketing Podcast, Lucas and Luna unpack how a low-priced gym membership acts as a powerful anchor to sell premium personal…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Trial Anchors You Into an Annual Plan
Lucas and Luna break down the psychology behind free trials that convert to annual subscriptions. Using Spotify, Calm, and New York Times as examples, they…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 10 Percent Coupon Anchors You to Pay Full Price
Lucas and Luna unpack a surprising pricing psychology: how a seemingly generous 10-percent-off coupon can actually anchor shoppers to pay full price. Using…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 50 Dollar Account Anchor Sells Premium Banking
Episode 44 unpacks a classic pricing tactic in retail banking: the $50 monthly maintenance fee anchor. Lucas walks through how a major bank structures its…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 15 Dollar Item Anchors a 200 Dollar Purchase
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a simple $15 item can anchor a $200+ purchase. Using the example of a high-end…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 99 Cent Anchor Pushes You to a 30 Dollar Subscription
Lucas and Luna examine the 'dollar-a-month' pricing strategy used by streaming services and SaaS companies. They break down how The Athletic's…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 300-Dollar Room Anchor Sells You a 200-Dollar Upgrade
Lucas and Luna break down the hotel industry's most effective pricing tactic: the $300 standard room that's intentionally underwhelming. They explain…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $2000 Watch Anchors a $400 Timepiece Sale
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the decoy effect through the lens of watch retailing. Using a specific example from a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 99 Cent Ebook Anchor Makes You Pay 14.99
In this episode of Pricing Marketing Podcast, Lucas and Luna explore the price anchoring strategy behind digital goods, using ebooks as the central case. They…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $75 Espresso Machine Anchors the $400 Model
In this episode, Lucas and Luna explore how a single decoy product — a $75 espresso machine — acts as a price anchor to drive sales of a $400 model. They break…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $79 Wine Anchor Makes You Buy the $35 Bottle
In Episode 37, Lucas and Luna break down the 'compromise effect' using a real-world wine list experiment. They explain how a $79 bottle of wine…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $19 Bottle of Olive Oil Explains Price Anchoring at the Grocery Store
In this episode, Lucas and Luna unpack a specific pricing strategy hiding in plain sight at the grocery store: the premium olive oil shelf. Using a real…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $500 Sofa Anchor Makes You Buy a $2000 Couch
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how furniture retailers use a specific high-ticket item — a $5,000 luxury sofa — to…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $50 Bottle of Wine Explains Tiered Decoy Pricing
In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna dive into the psychology of tiered decoy pricing, using a wine list at a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $3 Coffee Explains the Decoy Effect in Pricing
Lucas and Luna break down the decoy effect using a familiar example: a coffee shop menu with small, medium, and large sizes. They explain how a strategically…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $5 Monthly Fee Revives a Dormant Subscription
In this episode of The Pricing Marketing Podcast, Lucas and Luna examine how companies like Peloton and Adobe use a small monthly charge—often $5 to $15—to…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $200 Tire Anchors You Into a $50 Oil Change
Lucas and Luna explore the bait-and-switch pricing model used by tire and auto service chains: how a heavily discounted oil change—often $29.95—serves as a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $1,000 Mattress Anchor Makes You Buy the $3,000 Model
Lucas and Luna unpack the decoy pricing strategy behind mattress showrooms — specifically how a single ultra-high-priced 'anchor' model shifts your…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $2 Newspaper Anchor Made You Pay $40 for a Book
Lucas and Luna explore the 'magazine subscription trap' — the pricing strategy where publishers anchor you at a low ballpark figure for a print or…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $12 Software Add-On Explains Decoy Pricing
Lucas and Luna explore the decoy effect through a concrete example: a $12 software add-on that makes a $49 core product feel reasonable. They break down how…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $10 Movie Ticket Anchors You Into Buying Popcorn
Lucas and Luna break down the economics of movie theater concession pricing, explaining how a deliberately underpriced ticket creates a powerful price anchor…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $999 iPhone Anchor Makes You Buy the $799 Model
In this episode of The Pricing Marketing Podcast, Lucas and Luna unpack Apple's pricing strategy for the iPhone lineup. Using the actual price tiers from…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Sony PS5 Decoy Pricing Drives Console Sales
Lucas and Luna unpack Sony’s PS5 pricing strategy — how the $499 standard edition and the $699 Pro edition create a decoy effect that pushes buyers toward the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $20 Bottle of Wine Explains the Decoy Effect
In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna unpack the decoy effect with a concrete example: a real-world wine list where a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $39 Blender Explains Premium Pricing
Why does a $39 blender feel cheap while a $139 blender feels premium — even if they perform identically? In this episode, Lucas and Luna unpack the psychology…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $4 Candy Bar at Checkout Explains Price Anchoring
In this episode, Lucas and Luna break down the psychology behind the impulse candy bar at the checkout counter. Why does a $4 KitKat feel like a steal after…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Hotel Mini Bar Uses Price Anchoring to Sell You a $6 Coke
In episode 21 of The Pricing Marketing Podcast, Lucas and Luna unpack the pricing strategy behind hotel mini bars. They reveal how a $6 can of Coke acts as a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Premium Coffee Brand Anchored Its Way into Supermarkets
In this episode of The Pricing Marketing Podcast, Lucas and Luna examine how a premium coffee roaster used strategic price anchoring to break into mainstream…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $7 Pizza Convinced People to Pay $23
In this episode, Lucas and Luna unpack the pricing psychology behind the 'three-tier' menu at a small Chicago pizzeria, Tony's Authentic. In…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How One Price Drop Triggered a Million Subscribers
In this episode of The Pricing Marketing Podcast, Lucas and Luna examine how a single price reduction from $9.99 to $6.99 helped a meditation app—Calm—gain…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Subscription Box Uses Price Anchoring to Boost Retention
Lucas and Luna explore how subscription box companies like FabFitFun use price anchoring to lock in annual subscribers and reduce churn. They break down the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Restaurant Menu Design Tricks You Into Spending More
Have you ever wondered why a $38 steak seems reasonable next to a $58 one? In this episode of The Pricing Marketing Podcast, Lucas and Luna examine how…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $3000 Handbag Explains Price Anchoring
Episode 15 of The Pricing Marketing Podcast with Fexingo. Lucas and Luna examine how luxury handbag brands like Hermès and Chanel use price anchoring not just…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Price Ending with 99 Boosts Sales Without You Noticing
In this episode, Lucas and Luna explore the psychology behind prices ending in 99 and how a single digit can shape consumer perception. Using real-world…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $19.99 Price Became Twenty Dollars
In this episode, Lucas and Luna explore the surprising psychology and economics behind the 'just-below' pricing strategy — when $19.99 feels…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Price Match Guarantee Changes What We Pay
Lucas and Luna dive into the psychology behind price match guarantees—why retailers offer them, and how they actually reinforce higher prices rather than lower…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Free Shipping Changes What We Pay
Lucas and Luna unpack the psychology of shipping thresholds in e-commerce pricing. Using data from a major beauty retailer and a furniture startup, they…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Car Dealerships Window Sticker Explains Price Anchoring
Episode 10 of The Pricing Marketing Podcast dives into the most ubiquitous price anchor in American commerce: the car dealership window sticker. Lucas and Luna…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $95 Bottle of Wine Explains Price Anchoring
Why does a restaurant list a $95 bottle of wine when almost nobody buys it? In this episode of The Pricing Marketing Podcast, Lucas and Luna break down the…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Why Subscription Pricing Works Better Than One-Time Purchases
In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna explore why subscription pricing has become the dominant model for software and…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The One-Dollar Difference That Changed Everything in Pricing
In this episode, Lucas and Luna explore how a seemingly trivial one-dollar price difference can completely reshape consumer perception and buying behavior…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Charmin Roll Size Explains Vanishing Price Anchors
Ever noticed how your paper towels seem thinner, your cereal box smaller, but the price stays the same — or creeps up? This episode digs into "price pack…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Power of Price Bundling in Marketing
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the psychological and strategic power of price bundling. Using the example of…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $10 Wine Sold a $40 Bottle The Chateau Effect
Why do restaurants list a $200 bottle of Bordeaux next to a $40 one? In this episode of The Pricing Marketing Podcast, Lucas and Luna dissect 'the Chateau…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy Effect How a Third Option Drives Your Choice
Episode 3 of The Pricing Marketing Podcast with Fexingo dives into the decoy effect — the pricing tactic where an intentionally unattractive third option makes…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Why Three Price Points Beat One Every Time
Lucas and Luna break down the decoy effect in pricing, using a real-world example from The Economist's 2009 subscription experiment. They explain how a…
- The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The 24-Dollar Manhattan Sale That Explains Price Anchoring
In the premiere episode of The Pricing Marketing Podcast, Lucas and Luna use a single concrete example—the 1626 sale of Manhattan for 24 dollars' worth of…