Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $95 Bottle of Wine Explains Price Anchoring
Why does a restaurant list a $95 bottle of wine when almost nobody buys it? In this episode of The Pricing Marketing Podcast, Lucas and Luna break down the strategy behind 'phantom' price anchors — items placed on a menu or pricing page not to sell, but to make everything else seem reasonable. They use a real-world example from a mid-tier steakhouse chain to show how a single high-priced item shifts the entire pricing context. Plus, they discuss why the same principle works for software subscriptions, consulting packages, and even charity donation tiers. If you've ever wondered…
The skinny
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