Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Price Ending with 99 Boosts Sales Without You Noticing
In this episode, Lucas and Luna explore the psychology behind prices ending in 99 and how a single digit can shape consumer perception. Using real-world examples from grocery stores and clothing retailers, they explain why $19.99 feels significantly cheaper than $20.00 and how businesses leverage this in pricing strategies. The hosts also discuss the limits of charm pricing and when it backfires, drawing on studies from MIT and Cornell. If you've ever wondered why so many prices end in 99, this episode reveals the surprising science behind the strategy.
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The skinny
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