Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $999 iPhone Anchor Makes You Buy the $799 Model
In this episode of The Pricing Marketing Podcast, Lucas and Luna unpack Apple's pricing strategy for the iPhone lineup. Using the actual price tiers from the latest release, they explain how a deliberately priced top-tier model—like the $999 iPhone—creates a powerful anchor that makes the $799 model look like a deal. They walk through the psychological mechanism called 'relatability of the decoy' and how Apple uses storage tiers to nudge you toward the middle option. You'll learn why the 'cheap' model is never the real play, how comparison pricing drives upgrade…
The skinny
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