Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Charmin Roll Size Explains Vanishing Price Anchors
Ever noticed how your paper towels seem thinner, your cereal box smaller, but the price stays the same — or creeps up? This episode digs into "price pack architecture," the quiet marketing strategy where brands shrink package size instead of raising shelf price. Lucas and Luna walk through a specific 2025-2026 case: how a major toilet paper brand subtly reduced sheet count per roll while keeping the "family mega roll" price anchor intact. They explain why this matters for your grocery bill, how to spot it, and what it means for inflation data that misses these hidden price increases. No hot…
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