Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
Why Three Price Points Beat One Every Time
Lucas and Luna break down the decoy effect in pricing, using a real-world example from The Economist's 2009 subscription experiment. They explain how a deliberately unattractive middle option — the decoy — nudges customers toward the most profitable choice, and why every SaaS company from Apple to Netflix uses this tactic. Luna shares a contrarian take on when not to use a decoy, and they discuss the ethical boundary between persuasion and manipulation. A concrete, actionable episode for anyone setting prices.
#PriceAnchoring #DecoyEffect #PricingStrategy #BehavioralEconomics…
The skinny
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