Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy Effect How a Third Option Drives Your Choice
Episode 3 of The Pricing Marketing Podcast with Fexingo dives into the decoy effect — the pricing tactic where an intentionally unattractive third option makes one of the other two seem irresistible. Lucas and Luna use the classic 'Economist subscription' experiment and a real-world popcorn pricing case from a movie theater chain to show how decoys shape consumer decisions. They break down why the decoy works psychologically, how to spot it in the wild, and how marketers can deploy it ethically. No fluff — just concrete examples you can use tomorrow. Perfect for marketers, product…
The skinny
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