Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $12 Software Add-On Explains Decoy Pricing
Lucas and Luna explore the decoy effect through a concrete example: a $12 software add-on that makes a $49 core product feel reasonable. They break down how companies like Adobe, Apple, and SaaS firms structure pricing tiers to steer customers toward a target option. The episode also covers real-world studies on decoy pricing in subscription boxes and car washes, and discusses the ethics of nudging. A tight, actionable look at one of marketing's most effective—and subtle—tactics.
#DecoyEffect #DecoyPricing #PriceAnchoring #PricingStrategy #BehavioralEconomics #MarketingPsychology…
The skinny
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