Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Premium Coffee Brand Anchored Its Way into Supermarkets
In this episode of The Pricing Marketing Podcast, Lucas and Luna examine how a premium coffee roaster used strategic price anchoring to break into mainstream grocery stores without diluting its brand. They walk through the specific price tier trick — a $28 bag of single-origin beans placed alongside a $16 everyday blend — that made the cheaper option feel like a steal while setting a high anchor for the brand. The episode explores the psychological math behind shelf placement, how the same beans were repackaged for different retailers, and why this pricing structure worked even when the…
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