Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a $50 Bottle of Wine Explains Tiered Decoy Pricing
In this episode of The Pricing Marketing Podcast with Fexingo, Lucas and Luna dive into the psychology of tiered decoy pricing, using a wine list at a mid-range restaurant as the central case. They explore how a $50 bottle of wine serves as a decoy to push customers toward a $75 bottle, while a $120 premium option anchors the entire price range upward. Along the way, they discuss the role of the compromise effect, how sommeliers design wine lists for profit, and why the most-ordered bottle is rarely the cheapest or the most expensive. The episode also touches on how this same logic applies to…
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