Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Free Shipping Changes What We Pay
Lucas and Luna unpack the psychology of shipping thresholds in e-commerce pricing. Using data from a major beauty retailer and a furniture startup, they explain how a 'spend $50 for free shipping' offer can lift average order value by 30 percent without discounts. They also explore why flat-rate shipping works better for luxury goods and how free returns anchor perceived risk. This episode drills into one specific pricing lever that most marketers implement by instinct but few understand quantitatively.
#FreeShipping #ShippingThresholds #PriceAnchoring #BehavioralEconomics…
The skinny
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