Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The 24-Dollar Manhattan Sale That Explains Price Anchoring
In the premiere episode of The Pricing Marketing Podcast, Lucas and Luna use a single concrete example—the 1626 sale of Manhattan for 24 dollars' worth of trinkets—to unpack the psychological machinery of price anchoring, bundling, and conversion pricing. They trace how a modern SaaS company, Notion, bundles features into tiers that anchor users to a high-value 'free' tier, then nudges them toward the Team plan. Lucas explains why the $10/month difference between the Plus and Business tiers is not random but calibrated to make Plus feel like a steal. Luna brings in data from a…
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