Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy That Costs You More Than You Think
Episode 67 of the Pricing Marketing Podcast with Fexingo. Lucas and Luna dissect the 'compromise effect' — the pricing trick that makes you pick a more expensive option by putting a decoy next to it. They walk through a real-world case: a software company that offered a Basic plan at $10/month, a Pro plan at $50/month, and a Premium plan at $55/month. The Premium plan is the decoy — it makes the Pro plan look like a bargain. Listeners learn why decoys work on our brain's wiring for comparisons, how to spot them, and how to set a decoy without being manipulative. If today was…
The skinny
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