Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Unit Economics Breaks Your Bundle Strategy
Lucas and Luna deconstruct why bundling fails when you ignore unit margins. Using Adobe's real-world unbundling in late 2025 as the case, they walk through how a low-margin product can destroy a high-margin bundle's profitability. Learn the specific math: if a $10/month product costs $8 to serve, bundling it with a $50 product forces the bundle price above $58 to break even — and customers notice. Plus: why the best bundles are often the ones you never launch.
#UnitEconomics #BundlingStrategy #PricingPsychology #Marketing #Adobe #SaaS #ProfitMargins #LTV #CAC #ProductStrategy…
The skinny
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