Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Free Trial Anchors Willingness to Pay for Software
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a free trial doesn't just let you test a product—it anchors your willingness to pay before you ever see a price. They break down a real SaaS example: a 30-day free trial of a project management tool that resets your reference point from 'what is this worth?' to 'how much would I pay to not lose access?' They walk through the psychology of loss aversion, the decoy effect of a limited feature set, and why offering a free trial without a credit card can actually increase conversion rates. Lucas…
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