Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Anchors Your Entire Subscription Budget
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single price point can anchor your entire subscription budget, using the example of the New York Times' digital subscription model. They discuss how the initial offer of $4 per week for a year sets a reference price that makes the subsequent $17 per week seem reasonable, even though most subscribers only want the news. Lucas breaks down the psychology of anchoring, showing how the New York Times uses a decoy price — the $6 per week for the basic digital package — to make the $4 per week introductory offer feel…
The skinny
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