Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a 1000 Dollar Decoy Sells a 300 Dollar Watch
In this episode of The Pricing Marketing Podcast, Lucas and Luna unpack the decoy pricing strategy behind a real-world watch brand launch. They dissect how a $1,000 'anchor' model makes a $300 watch feel like a steal, and explore the psychology of reference points that marketers use to shape buyer decisions. Along the way, they discuss why decoys work even when customers know the trick, and how the same logic applies to software tiers and subscription plans. If you've ever wondered why there's always a 'too expensive' option next to the one you actually buy, this…
The skinny
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