Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Starting At Price Anchors Your Add-On Spending
Episode 139 of The Pricing Marketing Podcast digs into the psychology behind 'starting at' prices. Lucas and Luna explore how a base price—like the $27,000 Toyota RAV4—becomes the anchor that makes every add-on, from leather seats to a sunroof, feel like a reasonable upgrade. They break down real-world data from the auto industry and software subscriptions, showing how the gap between base and upgraded prices shifts our perception of value. Lucas explains the anchoring effect, the role of contrast, and why listing a low base price can actually boost total spend. Luna counters with…
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