Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Decoy Effect Apple Used in the Vision Pro Launch
In this episode, Lucas and Luna unpack the decoy effect using Apple's Vision Pro pricing as a case study. When Apple launched the Vision Pro at $3,499 and the iPhone 16 Pro Max at $1,199, the decoy made the phone seem like a bargain. They trace the psychology back to Dan Ariely's Economist subscription experiment and show how Apple structured a price menu that steers customers toward a specific choice. They also discuss how the decoy effect works in SaaS tiers, car dealerships, and your local coffee shop. A must-listen for marketers who want to understand why adding a third option…
The skinny
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