Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Subscription Tiers Hide a High Anchor Price
In this episode, Lucas and Luna dig into the pricing strategy behind subscription tiers, using a real example from a popular meal-kit service. They reveal how a premium tier—often one that few people buy—acts as an anchor, making the mid-tier option feel like a sensible compromise. The conversation covers the psychology of relative value, the dangers of a poorly placed anchor, and how brands from SaaS to gyms use this trick. With a sharp eye on the current market, they explain why mid-tier is often the most profitable product, and why you should think twice before upgrading. By the end…
The skinny
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