Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Decoy Price Changes What You Pick
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore the decoy effect: how adding a strategically priced third option can shift customers from one choice to another. They break down the classic Economist subscription experiment, where a seemingly pointless print-only offer made the digital-plus-print bundle irresistible. Then they look at real-world examples in cinema popcorn, software tiers, and coffee sizes, explaining why decoys work on our brains and when they backfire. If you've ever wondered why the medium option often feels like the 'safe' choice, or…
The skinny
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