Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Premium Price Makes Your Whole Menu Sell Better
What if the most expensive item on your menu wasn't there to sell itself, but to make everything else look like a bargain? In this episode, Lucas and Luna dig into the 'premium decoy' effect — the strategy behind a $1,000 bottle of wine that no one buys, but which makes the $200 bottle feel reasonable. They trace it from the classic 1992 Williams-Sonoma breadmaker case to modern software pricing tiers, and explain why removing that top price can actually hurt sales. You'll learn how the 'range of acceptable prices' shifts depending on what sits at the top, and…
The skinny
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