Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How Decoy Pricing Tripled Sales on a Single Menu
In this episode of The Pricing Marketing Podcast, Lucas and Luna dissect a famous decoy pricing experiment that tripled sales on a single restaurant menu. They walk through the exact numbers: a $12 burger, a $25 steak, and a $33 surf-and-turf that wasn't meant to sell — it was meant to make the steak look like a steal. They explain why a decoy works best when it's asymmetrically dominated, and share a simple framework you can test this week. If you've ever wondered why a $200 vitamin bottle sits next to a $50 bottle at the pharmacy, this episode will change how you read every…
The skinny
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