Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Crossed-Out Price Boosts Your Purchase Decision
Episode 141 of The Pricing Marketing Podcast dives into one of the most common yet powerful price anchors: the crossed-out 'was' price. Lucas and Luna explore the psychology behind reference pricing, how a legitimate anchor can lift conversion by up to 20%, and why credibility is critical. They discuss FTC guidelines, the difference between 'was' and 'compare at' prices, and what happens when retailers remove the anchor. Plus, a look at personalized anchoring in the age of dynamic pricing. A must-listen for marketers and savvy shoppers alike.
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The skinny
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